Win two essential books for managing your customer relations: Managing Customers Through Economic Cycles by John McKean and The Relationship Revolution by Larry Hochman.
About Managing Customers Through Economic Cycles: Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business’s sales and marketing approaches specific to survive and thrive in each economic cycle and transition.
Author John McKean: John McKean is the Executive Director of the Centre for Information Based Competition, which provides thought-leadership and practitioner-level guidance to help businesses advance to a mastery level of customer information, interactions, and communities ranging from human-to-human to social media/mobile conversations – both as rational consumers and high-order intuitive people. He is frequently called on by the world’s leading businesses to inspire new levels of customer awareness and effectiveness through fact-based insights and a passion for customer excellence. John McKean’s real world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University.
About The Relationship Revolution: Customers are angry. The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they’re now deeply cynical. Trust in business is at an all-time low. This defining moment calls for nothing less than a ‘Relationship Revolution’. In his new book, Larry Hochman, former European Business Speaker of the Year, outlines how the businesses that will prevail will be the ones who understand that customer relationships will be the dominant factor in determining success in the post-recession era.
Author Larry Hochman: Larry Hochman is one of the most popular keynote speakers in the world and a former European Business Speaker of the Year. He is a globally recognised expert on customer relationships, leadership and talent management. Before beginning his speaking career twelve years ago, Larry held a number of senior positions at British Airways and the loyalty management company Airmiles in both New York and London. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many Chief Executives all over the world. Originally from America, Larry currently resides in both London and Venice.
To win both of these books, you must be a registered member of Customer Focus, the professional networking Linkedin forum for senior customer focused executives.
You can register by clicking this link: http://www.linkedin.com/groups?gid=2683663&trk=anetsrch_name&goback=%2Egdr_1267447271994_
Once you have registered with Customer Focus, answer this question: What is the name of the Customer Strategy magazine CSI writer? Answers to: cseditorial@ubm.com. Competition closes on April 3rd 2010.
